How Do I Replace Data In An Existing Table - Based On A Column With An Identifier

Each record in the table I want to update has a unique identifier: products_model. For a given model number, I want to replace its image, which is located in a field called products_image.

The file with the new data is a .txt file, a sample of which looks like this:

v_products_modelv_products_imageEOREOR
5361453614.jpgEOREOR
5361553615.jpgEOREOR
5372453724.jpgEOREOR

The beginning part of the table looks like this:
+----------------------------------+---------------+------+-----+---------------------+----------------+
| Field | Type | Null | Key | Default | Extra |
+----------------------------------+---------------+------+-----+---------------------+----------------+
| products_id | int(11) | NO | PRI | NULL auto_increment |
| products_type | int(11) | NO | | 1 | |
| products_quantity | float | NO | | 0 | |
| products_model | varchar(32) | YES | MUL | NULL | |
| products_image | varchar(64) | YES | | NULL | |
| products_price | decimal(15,4) | NO | | 0.0000 | |
| products_virtual | tinyint(1) | NO | | 0 | |

From what I've read over the past few days...I think I need to:
(a) delete the EOREOR column from the text file;
(b) use the LOAD DATA INFILE command somehow, telling it to ignore the first line of column headers in the text file.

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