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Keyword Strategies ? The Long Tail
A marketing concept has been working its way through the online marketing community, called ?The Long Tail.? Essentially, the long tail is the hundreds to thousands of keywords and key phrases that a site is found for, yet rarely noticed or exploited. The principle of the Long Tail is the opposite of focusing on the top 10-20 keywords for marketing their sites. The top keyword? concept is reinforced by agencies that contract to gain rankings for 10-20 terms, maybe 30. However, when studying
| Hits: | 53 | Platforms: | Windows |
| Ratings: | Last Updated: | 2007-09-05 |
How to Find and Target Long Tail Keywords
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
| Hits: | 88 | Platforms: | Windows |
| Ratings: | Last Updated: | 2007-09-05 |
Long Tail of Search
Let’s say you have a website of 100,000 pages. If you are optimizing 20 pages for 20 keywords, and all of them are in the top positions in the Search Engines, you still will get more traffic from the search queries from your un-optimized keywords. A great analogy is quoted from a Microsoft manager: “He eventually found a way to explain the curve using stacks of pennies, which ends up with a few high stacks followed by a trail of single pennies extending out the door, down the hall and, if you ha
| Hits: | 102 | Platforms: | Windows |
| Ratings: | Last Updated: | 2007-09-05 |
Identifying Long Tail Patterns
Taking advantage of and capturing searches within the long tail has become an important area of focus for search marketers. It certainly has tremendous appeal… typically long tail searches have considerably less if any competition yet often represent searchers who are very far along the purchase path. Seems like the best of both worlds. The challenge of course is in actually identifying these searches. To some extent, just having pages with good, high quality content, in this case content tha
| Hits: | 56 | Platforms: | Windows |
| Ratings: | Last Updated: | 2007-09-05 |
Finding Long Tail Keywords Explained
There are really only two ways to generate long tail keywords. One, using your head. Which most of us search engine marketers have a disability to because we will naturally think of the most optimized keywords which most often times are highly competitive. Two, the way I’m going to explain, I call it “criss cross keyword research” and you’ll see why. This is simple and best of all doesn’t take much brain power. Sure you are using keyword tools, but not everybody uses this method (at least until
| Hits: | 24 | Platforms: | Windows |
| Ratings: | Last Updated: | 2007-09-05 |
Why Are Long Tail Keywords So Important?
In short, they can be the difference between getting little or no traffic, and getting hordes of traffic to your website. Let me explain in more depth why they are so important. If you think of each keyword as a potential doorway into your site from the search engines, then obviously the more keywords you are optimizing your site and it's respective pages for, then the more traffic you should expect to receive. That's correct in theory, but the reality is that if you are optimizing e
| Hits: | 21 | Platforms: | Windows |
| Ratings: | Last Updated: | 2007-09-05 |
long tail keywords and the relevance of them
It is most understood now days that keywords are meant to drive traffic to your sites from the search engines but how do you compete with all the top keywords that the top sites are dominating? Well there are many ways and some are easier than others, but the one I'd like to mention is the long tail keyword method!
| Hits: | 56 | Platforms: | Windows |
| Ratings: | Last Updated: | 2007-09-05 |
Long Tail Keyword Analysis
20 to 25% of search queries that Google gets in any one day are unique. The queries have never been seen before. This statistic was given at the recent Google searchology event. I spent some time analysing the searches that resulted in a visit to my website during the previous month. Here are some of the stats: * 42% of queries were unique * 85% of queries were made up of 3 words or more * The longest search query was 17 words!
| Hits: | 30 | Platforms: | Windows |
| Ratings: | Last Updated: | 2007-09-05 |
Use Long Tail Keywords To Increase Traffic
When website traffic is up, owners can experience greater sales or increased ad revenue. Knowing this and actually making it happen requires a little strategizing. This is where the use of long tail keywords can be extremely helpful. The idea that gave birth to the use of long tail keywords came from an article Chris Anderson published in Wired Magazine. Anderson put forth the notion that the collective sales of niche products could outpace the sale of popular products - especially since so m
| Hits: | 66 | Platforms: | Windows |
| Ratings: | Last Updated: | 2007-09-05 |
The importance of long tail keywords
Long Tail keywords are phrases with usually more than three words in them. They are usually highly specific, and bring less traffic than the shorter, more comprehensive ones. Webmasters usually focus there attention on the top keywords that define there market. For example if they own a website about selling office supplies they will probably use keywords such as: office supplies, office paper, staplers, printer toners, office furniture etc. That’s natural because such keywords will probably
| Hits: | 48 | Platforms: | Windows |
| Ratings: | Last Updated: | 2007-09-05 |