Google Optimization Practices

Website Structure and Content Development Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. The key point is a clear hierarchy, and reachable from static text link.



Offer a site map. It is a very important SEO element for Google to index your web pages and assign appropriate search engine popularity scores (link popularity) to your web pages. It is particularly useful for large websites.



Create a useful, information-rich site, and write pages that clearly and accurately describe your content with words users would type to find your pages. Google clearly states that they love information-rich website. So, SEO should emphasize on content development, and not SEO tricks.