Keewerds=Keywords

Keywords don't just exist in meta-tags. Every word on your page should be considered as a keyword. Strung together these words make keyphrases. The more keyphrases that are relevant to your subject in your body text and page titles, the more traffic you'll probably get from search engines. When crafting your body text, think about how people would search for your given subject and incorporate those statements.



To make things more challenging on the search engine arena, a number of major engines now allow you to "buy" keywords.