Choosing Primary Keyphrases

When optimizing a page, the basic first step is to know what to optimize for – that is, what words or phrases you want to have a high ranking for.



It is usually a good idea for each individual page of your website to be primarily optimized around a single phrase. That’s certainly not to say that you shouldn’t use other keyphrases as well, but giving one of them priority is a wise strategy.



The main goal of this strategy, of course, is to be number the number one listing (or at least on the first page) in Google, Yahoo, and/or MSN when internet users type your phrase into the search box.