The Art Of Link Baiting

By now everyone should know that getting linked from other sites and blogs is the key to getting indexed by Google and other search engines. People get links in many ways, from simple link exchanges to comment spamming. What I want to talk about is something call link baiting.



Link baiting looks at linking as a fishing expedition. In order to catch a fish, you need bait. In the case of site development, the fishes are other websites or blogs and the bait is your content. Well, let me restate that. The bait is not just any old content you have laying around – it’s content specially designed to get you linked up by the websites you’re fishing for. Let’s look at a few ways to bait some links.