Display Image - Not ASCII Text

I am trying to display records ( text and images) from a database. I get the text displayed but the image is displayed as a large series of Asscii text.

Connect.open "DSN=Rentals"
'declare sql statement that will query the database
query = "Select * FROM RentalTable WHERE Location LIKE '%"
query = query & Replace(request("varLocation"), "'", "''") & "%'"
query = query & " AND PropertyType = '" & Replace(request("varPropertyType"), "'", "''")
query = query & "' ORDER BY DateAvailable"
RS.Open query, Connect

do until RS.EOF
%>
<table width="75%" border="1">
<tr>
<td><%=RS("Address")%></td>
<td><%=RS("Location")%></td>
<td <%
Response.ContentType = "image/gif"
Response.BinaryWrite(rs("Image1")) %>
</td>
</tr>
</table>........