Calling Code Into Page

I am trying to call a field value from my database - which gets open in an included file (all work on database must be done in that included file), if i use response.write(rst("pagename") it would print fine in the page when I call the sub i.e <% call pageNameFind() %>

But i want to get the field value to appear like this <% PageTitle = pagename %> where pagename comes from the included sub pageNameFind pagename = rst("pagename")

It doesn't pick this up however - how would I do this? This value will then be sent on to another included file at later stage. and I must have the <% PageTitle = myvalue %>.