How To Apply Clustering Model To Marketing Needs?

Jan 15, 2008



I´ve developed a Clustering Model with a total population of 25,000 customers. As a result I have 10 clusters. The variables are products.

My question is:

How can I automatically detect which clusters to select if the Product Manager of Product A (one of the variables) ask me for a DataBase of customers that are more willing to by Product A? In that case I´d like to select the clusters where the penetration of product A is more than 65% and select the customers of those clusters that don´t have Product A.

Basically the question will be....How I detect with a query which is the cluster where the penetration of a given producto is more than X%

Which will be the query that I should use to extract that information?

Thanks in advance!!

Ezes

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Code Block
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