Transact SQL :: SELECT On Column Name From Query Result Set In Same Query?

I have a column colC in a table myTable that has a value (e.g. '0X'). The position of a non-zero character in column colC refers to the ordinal position of another column in the table myTable (in the aforementioned example, colB).

To get a column name (i.e., colA or colB) from table myTable, I can join ("ON cte.pos = cn.ORDINAL_POSITION") to INFORMATION_SCHEMA.COLUMNS for that table catalog, schema and name. But I want to show the value of what is in that column (e.g., 'ABC'), not just the name. Hoping for:

COLUMN_NAME Value
----------- -----
colB        123
colA        XYZ

I've tried dynamic SQL to no success, probably not executing the concept correctly...

Below is what I have:

CREATE TABLE myTable (colA VARCHAR(3), colB VARCHAR(3), colC VARCHAR(3))
INSERT INTO myTable (colA, colB, colC) VALUES ('ABC', '123', '0X')
INSERT INTO myTable (colA, colB, colC) VALUES ('XYZ', '789', 'X0')
;WITH cte AS
(
SELECT CAST(PATINDEX('%[^0]%', colC) AS SMALLINT) pos, STUFF(colC, 1, PATINDEX('%[^0]%', colC), '') colC

[Code] ....