When Upgrading Windows Update Screen Shown And Nothing

It says "downloading windows 10"and i get the icon scrolling but then it just takes me to the windows update screen that shows me my current updates are up to date. I've tried this over a dozen times now, even going as far as disabling my windows firewall and ms essentials....still nothing. I've installed the updates that were optional as well as the required ones but it still will not launch. Downloaded the windows 10 update.exe from microsoft directly and it does the same thing as the one in the taskbar. What else should I do? Maybe it's a sign I just keep 7 (ultimate btw) for a much longer time.